Clusters Day 2021: The business revolution with purpose

Do you want to make your company a purposeful organization? How important is the shared value in the middle of the 21st century? And in business competitiveness?

Catalonia, through the program Catalonia ACTION Clusters, is a pioneer in the world in working on the integration of shared value between companies in a cluster. A process aimed at helping them develop a strategy to incorporate new goals based on economic, social and environmental criteria.

Increasingly, companies are being required to look beyond their income statement and assess the impact their actions have on the environment or the world at large. Shared value is, therefore, an expanding concept that puts aspects such as talent management, responsible consumption and sustainability at the heart of the strategy. And that will soon be a must.

We present the first edition of the Clusters Day: The purposeful business revolution, a day dedicated to raising awareness of shared value strategies and the companies that already apply them; the importance of the B-Corp model or the opportunity to hear cutting-edge international experiences.

Do you want to join the business revolution on purpose? Book now for September 22nd and don't miss the first Clusters Day, sign up now!

The Clusters Day program

9.30 am - Welcome by Albert Castellanos, Secretary of Business and Competitiveness

9.40 am - Shared value in the cluster strategy of Catalonia, Joan Martí, director of the ACCIÓ business strategy unit

10.10 am - Round table: Business experiences in shared value

  • Guillermo Oliva, Chief Strategy & Transformation Officer of Original Buff (Fashion Cluster)
  • Sergi Saballs, Sustainability Commission Enplater Group (Packaging Cluster)
  • Míriam Porras, director of CSR at I smiled (Water Cluster)
  • Anna López, cluster manager of the Kid's Cluster
  • Moderated by Raimon Puigjaner, president of B Lab Spain

10.40 am - Break and coffee

10.45 am - The vision of the European Commission, Ulla Engelmann, Head of Clusters and Social Economy in the European Commission

11.05 am - A new wave of sustainable companies: activist companies. Nicholas Allen, Traceability Manager of Patagonia

11.35 am - The B-Corp model as a reference for shared value. Jay Cohen, co - founder of BCorp

12.05 pm - Closing


Wed Sep 2021


9:30 am - 12:05 pm


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