Canal Contract Hospitality. Training Modules. 1.Commercial Strategy 2021-22

Purpose:

This volatile and changing environment forces us to adapt effectively to grow and remain profitable, so the dynamics we will expose will help us create tools for action that boost sales.

We will understand that:

This sales channel forces us to be a dynamic and constantly evolving company that acts with greater adaptability to the market to those who apply their work dynamics.

Social media is the new prescriber and an effective activator of business strategy.

Directed to: General Management and Commercial Management

Content:

1.Current operation of the channel:

• Consumption trends

2. Positioning of our brand:

• Customer card
• Product + Service

3.Internal work:

• Transversal co-leadership

4.The catalog:

• Dynamic tool

5. Global trade networks

6. Business opportunities:

• Collaborative synergies
• Networking

SPEAKER: Mireia Cervera, is a consultant in business strategies aimed at the contract-hospitality channel. Focused on optimizing the internal resources of companies and creating tailor-made transversal work dynamics, with the aim of growing in sales by gaining visibility to their potential target and avoiding commercial attrition.

Exclusive activity for HCB members