Canal Contract Hospitality. Training modules. 2. Commercial tactics

Purpose:

Understand that all departments are involved in the sales action and we will be able to create a basis to start working with a 360º approach to optimize existing resources.

We will understand that:

It is a channel that requires the involvement of all departments and cohesion in the business goal.

Aimed at:

-General Management, Commercial Management, Product, Marketing / Communication

  • Content:

1.Application of the current business strategy

2. Potential customer card definition:

  • The new databases: social media

3.Objective: Product - Service

4. Business profile:

  • Continuing education
  • Equipment optimization

5. The catalog / s:

  • ON / OFF Line

6. Business opportunities:

    • Strategic alliances
    • Webinars / workshops
    • Associations

SPEAKER: Mireia Cervera, is a consultant in business strategies aimed at the contract-hospitality channel. Focused on optimizing the internal resources of companies and creating tailor-made transversal work dynamics, with the aim of growing in sales by gaining visibility to their potential target and avoiding commercial attrition.

Exclusive activity for HCB members

Date

Thu Mar 2021

Time

12:00 p.m. - 1:30 p.m.

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