Entering foreign markets for SMEs, is often one of the main survival challenges, especially in those sectors where the economic crisis in local markets has left demand at minimum levels.
Internationalising is costly and requires a strategy to minimize the risks involved in the implantation in the wrong market, or through the wrong channel.
In this area of work, many exchanges of knowledge are concentrated in which good practices are shared, but also failures suffered by companies in the same sector, learning that allows starting the strategy of internationalization based on knowledge of similar companies, they work with complementary products.
The empowerment of brands at the international level is another of the fundamental aspects of this area of work, by means of the organization of invoicing missions of buyers, to publicize the companies of the cluster, their productive capacities and the professional teams that There is behind each brand. Or, the joint participation in international fairs, as is the case of the joint exhibition at the international fair of the furniture of Milan 2019.
MILANO'S FURNITURE FAIR
The Milan Furniture Fair, officially known as "Il Salone Internazionale del Mobile di Milano", is one of the most important events in the world in the world of design and architecture. The exponential growth that the fair has undergone, has allowed to move the event to the whole city of Milan, turning it into the Design Week.
This year the Habitat Clúster Barcelona, together with 9 companies from the cluster (Arlex, Arquetypo, Bassols, Cosmic, El Torrent, Estiluz, Font Barcelona, Kriskadecor and RS Barcelona) and with the collaboration of CODIC (Association of designers of interiors and decorators of Catalonia) we participate in an exhibition outside of the Hall within Brera Design Week, a space under the Barcelona Brand that we will share with BcD and that promotes the Barcelona City Council and ACCIO.
reverse mission British interior designers
Various British interior design studios visited Barcelona with the aim of discovering three companies from the cluster product manufacturers. Kriskadecor, Estiluz and Grassoler are the three companies that have concentrated the agendas of the British interior designers who have been able to visit their showrooms, productive centers and more relevant projects.
The guest's schedule combined business visits, teambuilding activities as a Manual Thinking workshop through this creativity technique, the participants generated new ideas for the application of the products.
The activity coordinated and organized by the Habitat Clúster Barcelona in collaboration with Kriskadecor, Estiluz and Grassoler was supported by ACCIO.